WAVE x Paris, ON
Friday April 23rd, 2027
2027: The Year Your
Personal Brand
Becomes the most valuable asset
in your business.
Here's the truth nobody's saying out loud…
Everything is starting to look & sound the SAME in this AI-era.
Same templated funnels.
Same "10 tips" carousel.
Same information (overload) as your scroll Instagram…
It’s easier than ever for your business to get lost among competitors… and blending in is NOT helping your bottom line.
So what actually sets your business apart in a sea of sameness?
You do.
Your story.
Your voice.
Your point of view.
The thing that can't be prompted for Claude, copied, or automated with ChatGPT…
Building a personal brand that feels real & not performative or exhausting doesn’t come natural to all of us!
In fact, in the WAVE community it’s been raising a lot of questions:
What do you actually share, and what stays yours?
How do you define a brand around a person instead of a product?
Where's the line between visibility and privacy?
And what's it really worth… in dollars … to treat your personal brand like a strategic growth engine instead of an afterthought?
You'll sit with top personal brand strategists and speakers who will help you get clear, get specific, and get seen in a way that feels authentic, sustainable, and unmistakably you.
This isn't about becoming an influencer. It's about becoming impossible to confuse with anyone else in your industry.
WAVE x Paris, Ontario
📅 Friday, April 23rd, 2027
📍 Paris, Ontario
👥 Limited to 80 Entrepreneurs
*Ticket includes access to full day of networking, top guest speakers, snacks, fully-catered lunch, swag bags, and unlimited coffee + tea
Meet Our Speakers
(More Will Be Announced Soon!)
Zayna Rose
Personal Brand Strategist & Communications Consultant for Executives, Founders & Artists
The First Impression Is the Pitch: Be Seen, Be Trusted, Be Recommended
You can be at the top of your field and still have a first impression that doesn't show it. Zayna breaks down how to close that gap, so the way you show up previews your expertise and pre-sells your offer before you ever get on a call. She'll cover what leadership positioning means now, how to communicate authentically as a host or guest (this isn't about fame, it's about star power you can use), and why media appearances are one of the fastest ways to grow your brand.
She'll also tackle the new frontier: AI visibility. Is AI blind to you, does it know you but tell a confusing story, or does it actively recommend you? You'll leave knowing where you stand, and what to create as a leadership positioning showcase, whether or not you ever want to host or guest on a show.
Joy McCarthy
Nutritionist, Author & Founder of Joyous Health and Hello Joyous
Pivot, Evolve, Stay You: 15+ Years of Building a Brand Around a Real Person
Joy launched Joyous Health in 2009 as a nutrition coach running in-person seminars. Today, she's a best-selling cookbook author, podcast host, regular health expert on Canadian TV, and co-founder (with her husband, Walker) of the organic beauty brand Hello Joyous. Along the way she has pivoted more than once, and her personal brand has grown with each shift.
In this honest, behind-the-scenes talk, Joy shares what it takes to keep a personal brand authentic as your business changes: the pros and cons of writing cookbooks, how a side hustle became 95% of her work, what it's like to build a business with your spouse, and how to be both a mom and an entrepreneur in the public eye. You'll walk away knowing that your brand doesn't have to stay the same, but it does have to stay you.
Ola Adeyemi
Certified Business Coach & Six Sigma Consultant, ActionCoach Alpha
The Business Case for Your Personal Brand: Making It Profitable, Scalable & Sustainable
A personal brand only works as a growth strategy if it's built on solid numbers and systems. With 16+ years of business experience, Ola helps 6-figure service businesses and healthcare providers unlock revenue growth by fixing the numbers, systems, and decisions holding them back.
In this session, she shows you how to treat your personal brand as a strategic business initiative: where to invest your time, how to measure what it adds to your revenue, and how to build systems so your brand scales without you burning out or running everything yourself. If you've wondered what your personal brand is really worth in dollars, this is the talk that answers it.
Your Ticket Is Just 1 Click Away!
“The most common compliment we get after WAVE events is how easy it is to be in the community of women that we cultivate."
— Kelsey & Emily, WAVE Co-Founders
Want to spend the day with 80 passionate, driven & energetic female entrepreneurs in Paris, Ontario?
New to WAVE? You’ll fit RIGHT in!
We’re Kelsey & Emily. Entrepreneurs, mamas, health-nuts, and community builders who live and breathe the values that the WAVE community was built on: Wealth, Accountability & Action, Visibility & Energy (W.A.V.E!)
We started this community in 2022 because we wanted to hold the duality between being high-performing entrepreneurs but also creating space for all of the other ambitions in our lives.
As both mothers and entrepreneur, we love the integration of both roles and genuinely believe they can exist harmoniously.
No matter what stage of life you’re in, we know you don't want to compromise - and that’s why we created this group
You deserve a day to surround yourself with Ontario’s best female entrepreneurs! See you there.
xo Kels & Em